Unlock Seamless Social Media Activation and Measurement with Meta’s Conversion API

RampUp 2023: Innovation Studio

Speakers

Ngan Nguyen

Senior Technical Partner Manager, Meta

Max Parris

Senior Director of Product, LiveRamp

Ngan Nguyen

Senior Technical Partner Manager, Meta

Conversions API & Audience Residence Expert at Meta. Ngan oversees integrations for top global partners. Prior Meta, she has experience in digital advertising across Skype as well as Le Monde group in Paris where she was Ads Operations Director.

Max Parris

Senior Director of Product, LiveRamp

Max leads the Identity Resolution and Addressability product teams at LiveRamp focusing on solutions to help clients resolve and translate key identifiers for unlocking the value of their data while making media experiences addressable and measurable. Throughout his career, he has been focused on solving complex identity problems in various forms ranging from enterprise security to consumer-focused identity at a diverse set of organizations spanning early-stage startups to Fortune 100 enterprises.