The Dirt on Clean Rooms

RampUp 2023 Session

Speakers

Dio Favatas

Head of Marketing Clouds & Identity Solutions, Capgemini

Sébastien Hernoux

Chief Data & Technology Officer, OMD

Sam Deutsch

VP, Commercial Data & Digital Platforms, Anheuser-Busch

Mike Bregman

Chief Data Officer, Havas Media Group

Damien Eckert

SVP, Global Data Strategy, National Basketball Association

Daniella Harkins

SVP, Product Go-To-Market, LiveRamp

Dio Favatas

Head of Marketing Clouds & Identity Solutions, Capgemini

Industry recognized ideation leader in the digital space, firmly positioned at the crossroads of technology and communications. Expertise spans MarTech, AdTech, Identity and Data Management, Journey Orchestration, Paid Media (social, search, programmatic) and Owned and Operated activation.

Sébastien Hernoux

Chief Data & Technology Officer, OMD

Seb is a leader in data and technology and the possibilities they unlock in the marketing world. As OMD’s Chief Data and Technology Officer, Seb has contributed to the transformation of OMD into a data-first media agency by delivering high value engagements in data, analytics and technology, rooted in driving incremental outcomes for clients. In his role, Seb leads a team of 200+ data and technology specialists across 5 disciplines: audience analytics, measurement and business analytics, data operations, data science and technology consulting. Prior to joining OMD, Seb held technology leadership positions at MediaMath, Tesco and Accenture.

Sam Deutsch

VP, Commercial Data & Digital Platforms, Anheuser-Busch

Sam Deutsch is the Vice President of Commercial Data & Digital Platforms at Anheuser-Busch, overseeing the development & evolution of the company’s data strategy and owned digital consumer platforms. Previously, Sam launched AB InBev’s global consumer data program – building, embedding & scaling the program across 25+ markets inclusive of data, audience & measurement workstreams.

Prior to his time at AB InBev, Sam worked at Unilever within their People Data Centre, Nielsen Catalina Solutions & Interpublic Group’s Deutsch NY.

Sam is a graduate of NYU’s Stern School of Business & the University of Michigan in Ann Arbor.

Mike Bregman

Chief Data Officer, Havas Media Group

Mike Bregman is the Chief Data Officer of Havas Media Group, North America. With 20+ years of experience leading data and analytics teams, Mike’s career has focused on building proprietary AI-driven personalization and next best experience engines, bespoke consumer-360 and attribution modeling platforms, and various real-time cross-channel reporting, planning, and media optimization systems. Previously, Mike was with Accenture as the Global Managing Director, leading customer, marketing, and sales analytics within Accenture’s Applied Intelligence unit.

Damien Eckert

SVP, Global Data Strategy, National Basketball Association

Damien Eckert is the Senior Vice President of Global Data Strategy at the National Basketball Association. He has been a part of the NBA since 2020 and currently leads a cross-functional team that aims to use data to make informed business decisions and enhance personalized experiences for fans.

With more than 15 years of experience in data management, analytics, and direct-to-consumer (DTC) streaming technology, Damien has held previous positions at Major League Baseball and Bamtech. He obtained his degree from Pace University in New York City.

Daniella Harkins

SVP, Product Go-To-Market, LiveRamp

Daniella Harkins is SVP, Commercial Strategy and Excellence at LiveRamp (NYSE: RAMP), the leading data connectivity platform, where she works cross-functionally to drive the structure and transformation of the commercial team toward the next evolution—empowering them to achieve maximum productivity. She specializes in building cross-functional relationships, simplifying a strategic vision into tangible results to ultimately boost sales excellence. She oversees pipeline success, sales enablement, growth efficiency, and customer health.

Harkins was an early member of LiveRamp, and has been instrumental in the company’s growth within a highly competitive market. Formerly GM, Strategic and Media Alliances for LiveRamp, she focused on strategic growth and partnerships with LiveRamp’s largest clients, leveraging the power of identity across the ecosystem. She built her career working with clients at the intersection of data, technology, and creative, and has since used those relationship experiences to influence how she organically—and structurally—provides commercial team support within her current day-to-day. Prior to joining LiveRamp, Harkins was VP, Strategic Solutions at Verve, where she built programmatic and data partnerships to power mobile solutions for Verve’s clients. She has also previously held numerous executive roles at Acxiom. Harkins has cultivated strong global relationships throughout her professional tenure.

A passionate industry voice, Harkins is a member of the All Raise Visionary Voices, a partner and frequent podcast guest of social good platform Givsly, and an experienced speaker across various platforms—including New York Advertising Week. Her passion and curiosity have earned her recognition as Female Business Executive of the Year for Women in Business in 2017. She has been featured in esteemed industry publications, including Business Insider, Beet.TV, MediaPost, and ClickZ, among others.

Daniella holds a BA in French from Temple University and an MBA from St. John’s University Rome, and is fluent in French and Italian. She currently resides in Philadelphia with one Great Dane and two tiny dogs.