Data Dos and Don’ts: Activating First-Party Data Across Digital Domains
eMarketer Attention! Summit Virtual Session—made possible by LiveRamp
As cookies are being phased out, audience targeting is becoming more complex. Emerging channels like retail media provide marketers with new avenues to leverage first-party data to grab the attention of customers.
In this session from eMarketer’s Attention! Virtual Summit, Christine Grammier (Head of Solutions, LiveRamp) and other experts discuss how teams can activate their essential first-party data across these new environments.