In today’s rapidly evolving digital landscape, building a marketing foundation is critical for driving customer engagement and enterprise transformation. Join marketing leaders from Costco and Google Cloud as they share their considerations, lessons learned, and examples of building a modern retail media network. The panel will explore how these industry leaders have architected their data, systems, and strategies to address the challenges of PII under increasing regulatory pressures, while simultaneously transforming legacy marketing stacks into agile, integrated ecosystems that serve retailers, advertisers, and partners.
Join us to learn how Costco, through strategic collaborations with LiveRamp and Google developed a world-class data ecosystem made possible through:
- The power of collaborative efforts across business, IT, and data science.
- Enhanced omnichannel communication strategies for a seamless customer journey.
- The development of advanced customer models and omnichannel communication strategies.
- The importance of elevating partnerships from transactional to strategic for mutual success.
Learning Objectives:
- Understand how secure collaboration and data sharing can address regulatory challenges and unlock the value of first-party data.
- Discover best practices for modernizing a scalable and integrated marketing technology stack that drives efficiency and effectiveness within your existing infrastructure.
- Learn how retail media networks can serve as transformative agents for omni-channel customer engagement and fuel enterprise-wide innovation.
