Retail Touchpoints: Capitalizing on the Retail Media Boom
5 Tips to Maximize Value for Retailers and Brands
Every one of the top ten retailers in the U.S. now has a retail media network (RMN). As the retail media ecosystem rapidly evolves, this Retail TouchPoints special report sponsored by LiveRamp dives into five key aspects retailers must consider when building their own RMN. Download now to learn:
- The importance of deep, integrated data measurement and insight capabilities
- Why you need to look beyond the website to build an omnichannel retail media offering
- How retailers can effectively introduce this new business model within their organizational structure