The Publisher Addressability Playbook

Strategies you need to thrive in a new trusted ecosystem

Third-party cookies are fading fast. Over ⅓ of publishers don’t have an identity solution that will work beyond the deprecation of third-party cookies in 2024. Across the ecosystem, third-party signals are eroding, making it challenging for advertisers to reach strategic audiences.

Now is the time to ensure that you have an authentication strategy and identity solution in place to increase authenticated inventory, protect your revenue streams, and deliver exceptional and relevant user experiences.

Get your copy of this playbook to learn:

• The state of addressability in the advertising industry, why we need a new trusted ecosystem, and how to prepare for a future without third-party cookies
• What authentication is and the role it and first-party identifiers play in re-architecting the advertising ecosystem
• Six proven strategies, tactics, and best practices to increase authentication rate