We get a lot of questions from our customers and partners about what powers our identity solutions as we all now face a new world of data regulation, browser changes, and the stark reality that marketers will eventually lose access to cookies. If you’ve ever asked yourself, “What is a RampID, anyway?,” follow our quest to develop a new kind of online identifier—one that would remove PII associations, respect the privacy of individuals, and ensure that brands could prevent damaging hard-earned consumer trust because of a data breach. Read more and discover:
- The evolution of LiveRamp’s privacy-by-design philosophy
- Why all identifiers are not created equal
- The role RampID plays in the cloud, clean rooms, and CDPs