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Your greatest advertising advantage is a deep understanding of your customers – and there has never been more data about what customers want and what they need. But customer preferences are constantly evolving as they interact with different platforms throughout their buying journey. So how can you connect every interaction for a full customer view that unlocks clear marketing opportunities?
The solution is identity resolution.
In this eBook, you’ll learn how identity resolution creates a “golden record,” or a single, accurate, secure profile for each customer, so you can:
- Enhance marketing strategies with key identity resolution use cases that deliver measurable impact
- Discover four actionable steps for building an identity strategy for your customer data
- See how brands like LinkedIn, Eli Lilly, and Indeed are reinventing customer experiences and redefining marketing success
Download the “Identity Explainer” now.