How Retail Media’s Success Is Powering the Rise of Commerce Media Across Industries

Retail media is on track to claim 1 in 5 ad dollars as advertiser demand for first-party data grows. Other industries, including finance and travel, have taken notice of retail media’s explosive success and are evolving the commerce media playbook to monetize their rich first-party data – and meet changing advertiser needs.

Download this analyst report from EMARKETER and LiveRamp to:

• Discover early stage growth opportunities for commerce media networks
• Explore three trends reshaping retail media and five strategies for media network success
• Learn what’s driving media network opportunities in the finance and travel industries

Get your copy of “How Retail Media’s Success Is Powering the Rise of Commerce Media Across Industries” now.