EMARKETER Analyst Report: Programmatic Advertising Forecast and Ad Tech Trends

Programmatic advertising is the top way to reach consumers digitally, accounting for 9 in 10 display ad dollars in 2024. But 2025 could be a different story as customer privacy remains a challenge for data-driven marketers.

Download the “Programmatic Advertising Forecast and Ad Tech Trends H2 2024” analyst report from EMARKETER and LiveRamp to:

• Learn which four challenges will shape programmatic spending in the next few years
• Discover the best ad formats as CTV gains more share of programmatic budgets
• Prepare for privacy changes that will affect strategies too reliant on the open web