Data Activation Explainer

Customers are interacting with your brand across 21+ devices – mobile apps, CTV, and social media to name a few. When these touchpoints are siloed, you can’t build complete customer profiles or activate data effectively. The result? Limited reach on ad platforms, small audience segments, and campaigns that struggle to acquire new customers.

Brands that bridge the gap and show up for customers everywhere they are will build stronger loyalty and long-term growth. With the right data activation strategy and partner, you can turn data into a powerful engine for personalized engagement and measurable results.

Download our Data Activation Explainer to:

• Understand what data activation is and why it’s key to maximizing your first-party data’s value.
• See how a durable identity framework increases match rates to help you reach new customers while suppressing existing ones.
• Access a step-by-step approach to unify online and offline touchpoints, eliminate silos, and create a single source of truth so you can activate to over 500 destinations.
• Learn how Indeed achieved 54% growth in retargeting reach and NBCUniversal launched 3,000+ new audiences by activating first-party data with a durable identifier.