Four proven tactics for convergent TV strategies

Mastering both linear and streaming TV is not always easy, but it is possible. Convergent TV advertising is the next step in the evolution of advanced TV advertising, and involves utilizing data and technology to deliver more targeted, measurable, and engaging experiences to viewers across linear TV, connected TV (CTV), and over-the-top (OTT) platforms.

This insightful guide will help you optimize your TV and streaming strategy using four real, actionable tactics. Download it now and get started.