LiveRamp for Databricks
Accelerate Databricks CustomerLake with enterprise identity resolution, activation and data collaboration solutions. Build highly accurate customer records and performance-driven media segments directly in your Lakehouse to power autonomous marketing agents, seamless multi-channel activation, and advanced campaign measurement.
As a strategic partner for Databricks marketing infrastructure, LiveRamp’s purpose-built solutions bring essential capabilities to enrich and unify your customer data, engage your customers more effectively, build scalable media networks, and power world-class customer experiences. Our fully interoperable platform provides the critical bridge to connect data from your Databricks Agentic CDP across the broader digital ecosystem.
Overview
In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimise media spend and increase marketing agility.
For even more videos on how LiveRamp powers data collaboration and enhances personalisation on Google Cloud, see this page.
LiveRamp for Databricks Unlocks AI-Powered Marketing and Advertising
Strengthen your Customer Lakehouse with critical measurement insights – and a unified view of the customer journey – across all your digital advertising channels.
Turn marketing into a powerful revenue driver for your entire organization. Cross-media measurement helps unlock previously inaccessible data across all forms of advertising – TV, CTV, social media platforms, publishers, and programmatic.
LiveRamp Embedded Identity Resolution deploys in your Databricks instance to help you easily connect fragmented data sources and touchpoints across the customer journey. Combine with the LiveRamp Data Clean Room to provide unparalleled access and insights to power strategic decisions across all forms of advertising.
Power your strategy by integrating LiveRamp identity within the newly launched Databricks CustomerLake. Resolve data into unified customer records with deterministic consolidation and precise householding. LiveRamp identity is the industry’s most secure and ubiquitous identifier as a match key to unlock effective partner collaboration, allowing you to enrich profiles responsibly with second-party partner data and support governance. With this secure foundation, marketing teams and AI agents can achieve a real-time, governed Customer 360 on CustomerLake.
LiveRamp accelerates collaboration in clean rooms by minimising data movement and providing the optimal match key where personally identifiable data and internal brand IDs fall short. We offer distinct, tokenized, and secure approaches tailored to your specific use cases, from second-party partner marketing enrichment to media and transaction-optimised audience building. By uniquely managing these secure identifiers for each trusted partner, we enable deep data collaboration with uncompromising controls to support privacy program requirements.
Databricks CustomerLake unifies your data foundation, but securely activating and measuring those audiences across the external programmatic ecosystem requires moving beyond vulnerable Hashed Emails (HEMs). LiveRamp solves this challenge through a secure, durable identity framework that safely activates your Lakehouse audiences to our robust network of over 1,000 pre-built partner destinations, providing unparalleled reach and accuracy. Even better, this durable identity foundation unlocks precise measurement and analytics, empowering you to accurately track performance and continuously optimise your media investments.
Unlock the power of Databricks AI for marketing and advertising, faster. LiveRamp resolves, connects, and enriches data directly to fuel Databricks Machine Learning and generative AI tools like MosaicML. We help you build a highly accurate, person-based data foundation to train predictive AI models, automate content creation, and deploy intelligent marketing agents.
Together, LiveRamp and Databricks enable marketing, media, and data teams with superior AI-enhanced insights, analytics, and automation across the campaign and customer journey.
Explore LiveRamp's Solutions in Action
Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.
Key Features
Identity Resolution with Zero Data Copies
Resolve fragmented online and offline data – including personally identifiable data, device IDs, and custom identifiers – into LiveRamp's durable identifier, RampID. Create a persistent, single view of the customer to serve as the foundation for all marketing and analytics.
Our embedded identity solution runs natively on Databricks, meaning you can perform high-match-rate identity resolution with zero data copies. Maintain control managed by Unity Catalog while building a foundation of accurate, person-based data for your Lakehouse.
AI-Powered Segmentation and Activation
Easily connect data in Databricks to LiveRamp for segmentation and activation. Using LiveRamp’s secure cloud connector, media teams can instantly connect their data in Databricks to LiveRamp. Build and engage high-performing audiences with unparalleled reach across 1,000 partner destinations including CTV, premium publishers, and social platforms. Additionally, enrich your internal datasets by accessing the LiveRamp Data Marketplace directly through your secure connection, fueling deeper customer insights and more accurate AI models.
Advanced Insights with Cross-Media Measurement
Close the loop on your marketing spend. With LiveRamp Embedded Identity in Databricks, establish a consistent, person-based identifier across all channels to enable true cross-media measurement. With LiveRamp’s Cross-Media Intelligence integrated with Databricks, you can move beyond basic metrics to understand the true impact of your campaigns.
Combine exposure data with conversion data in a secure environment, utilising Databricks SQL to deliver lightning-fast, self-serve analytics and reporting to optimise your media mix and drive better business outcomes.
Enterprise Identity for GenAI Marketing Solutions
Fuel Databricks Machine Learning, predictive models, and GenAI applications with rich, accurate, and comprehensive datasets built on a unified identity foundation. Empower your data science teams to seamlessly build, manage, and scale sophisticated algorithms directly on top of your unified Lakehouse data.
LiveRamp Data Clean Room
Accelerate your data collaboration strategy with the LiveRamp Clean Room. Built to support the evolving needs of Retail Media Networks (RMNs) and Commerce Media Networks (CMNs), our clean room allows you to securely share and analyze data with partners across cloud data environments. Unlock deep insights and execute complex queries across second- and third-party datasets while supporting strict governance controls.