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Webinar

How Blackbaud Mastered Identity for Sharper Targeting, Prediction, and Insights

ON DEMAND NOW

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Discover lessons and takeaways from Blackbaud’s identity journey.

Are disconnected data and evolving privacy regulations making it harder to accurately identify and reach your audiences? A strong identity foundation brings clarity – helping you recognize every interaction, personalize at scale, and predict behavior with confidence to unlock lifetime value.

In this on-demand webinar, fundraising and education management leader Blackbaud reveals how they built a clean, consent-based identity foundation with LiveRamp to unify customer profiles, improve predictive modeling, and fuel AI-powered innovation. Discover how to:

  • Strengthen your identity foundation to raise match rates (and how Blackbaud increased theirs by up to 120%)
  • Enhance predictive modeling with richer context to target better and improve outcomes
  • Lay the groundwork for AI innovation today and tomorrow

 

Speakers
Sam Venable
Sr. Manager, Product Management, Blackbaud
Andrew Dryden
RVP, Technology & Data Partnerships, LiveRamp