The economy is always shifting, but some investments never lose value. Success starts with a marketing strategy that delivers real, measurable results. The good news is that every digital touchpoint generates data for today’s marketers. The challenge? Making sense of it all.
So, how can companies like yours capture those signals and turn them into insights that drive growth? The answer is in data collaboration and clean rooms. These secure environments help you connect the dots across channels to reveal the full story of your customer’s journey.
As LiveRamp’s CEO Scott Howe puts it, “Winners take share by being smart, by understanding whether your media is working, and by re-optimizing your plan to do more of what works and less of what doesn’t.”
Discover how you can set your company up for success in this episode of “Here’s the Deal…”
Anybody who says they know what’s gonna happen in the economy over the next year is probably lying to you. But I have one certainty that you can take to the bank. I’m Scott Howe, CEO of LiveRamp, and here’s the deal.
In times of economic uncertainty, and quite frankly, even in times where the economy is booming, it’s so important for every company to be accountable to its shareholders. And part of that involves understanding whether their marketing plan is actually working. Now that’s never been easier than it is right now, today. And the reason being is that the vast majority of the tactics on your media plan are now digital.
And the upside of being digital is that those same tactics are accountable.
And so if you ask your partners to allow you to measure on the efficacy of your media plan, you will know what works and why. The added benefit of that isn’t that it’s just investing for today, but you’re making an investment in the future because you’re collecting the signals that are the fuel for any future outcome-based agentic marketing models.
All you need to do is set up a clean room. And that clean room allows your impression data to be uploaded to the clean room along with the measurement data of your publisher partners.
That’s going to give you really good insight into whether your media actually performed or not.
Now, to make it even more powerful, you can actually engage groups of publisher partners such that you can have an apples-to-apples comparison across different media partners–true cross channel media insights. The most sophisticated companies already understand that you simply cannot not do this.
You can’t afford not to make this investment. Not only does it pay for itself by eliminating marketing waste, it prepares you for the future, such that you’re well positioned for an agentic AI future by capturing all those signals.
In a tough market, winners take share. And how do you do it? You do it by being smart, by understanding whether your media is working and how do you wanna re optimize your plan to ensure that you do more of what’s working and less of what’s not working. You can’t afford to wait any longer. The sooner you get going, the sooner you start generating better results. And who doesn’t want that?
