LiveRamp Named a Leader Again in Data Clean Rooms for Advertising and Marketing by IDC MarketScape

The IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 is an independent evaluation of data sharing technologies that allow collaboration and matching of data across multiple parties while preserving control and ownership of the underlying data.

Choosing a clean room partner for your organization? Download the excerpt to:

• Understand clean room market drivers and applications for consumer data transformation and analytics – including data enrichment, audience creation, activation, and measurement
• Discover key clean room evaluation criteria to consider from a business, technical, and data governance perspective
• Learn how the LiveRamp Clean Room prioritizes interoperability and ease of use, allowing users to enrich their first-party data with second and third-party datasets while maintaining full control over access and usage

“LiveRamp’s data clean rooms stand out for their extensive partner network, focus on identity resolution and connectivity, and commitment to interoperability across cloud platforms. The ability of the platform to seamlessly integrate with major cloud providers while offering standardized insights and native activation capabilities positions it as a leader in the data collaboration space.” – IDC MarketScape