Identity-Powered TV Advertising and Measurement in the Cloud

RampUp 2023 Session

Speakers

Tony Marlow

Chief Marketing Officer, LG Ads

Ed Davis

President, Product & Operations, Open AP

Andrea Zapata

EVP, Ad Sales Research, Measurement & Insights, Warner Bros. Discovery

Kelly metz

Managing Director, Advanced TV Activation, Omnicom Media Group

Bill Stratton

Global Head of Media, Entertainment & Advertising, Snowflake

Adam Paul

Managing Director, TV, LiveRamp

Tony Marlow

Chief Marketing Officer, LG Ads

Tony Marlow is the Chief Marketing Officer for LG Ads where he leads marketing and communications globally. Prior to his current role, he was CMO for Integral Ad Science, where he transformed the brand into a trusted partner and helped take the company public through an IPO in 2021.

Ed Davis

President, Product & Operations, Open AP

As President, Product & Operations, Ed Davis is responsible for leading product strategy & development of OpenAP. He joined OpenAP from Fox Networks Group (FNG), where he held the role of EVP & CPO for advertising following FNG’s acquisition of true[X], an ad tech company where he served as Chief Product Officer.
Davis has focused his career on product development, leading both consumer and advertising product development at ESPN, The Walt Disney Company and DIRECTV.

Andrea Zapata

EVP, Ad Sales Research, Measurement & Insights, Warner Bros. Discovery

Andrea Zapata serves as Head of Research, Data and Insights at Warner Bros. Discovery. In this role, Zapata oversees research for Warner Bros. Discovery’s portfolio of linear and digital brands, marketplace intelligence, category and client insights as well as outcome focused research for advertisers.

Kelly metz

Managing Director, Advanced TV Activation, Omnicom Media Group

Kelly Metz is the Managing Director of Advanced TV at Omnicom Media Group’s Activation Center of Excellence. She works to establish best practices for television that include cross-platform video planning, measurement and audience activation. As a veteran of the data, software and media industries, Kelly’s expertise lies in enabling clients, co-workers and partners to achieve their objectives via technology solutions. She spent her early career at Oracle, Yahoo! and Adobe as well as a wide variety of technology startups, with her most recent experience at the Los Angeles based cross-platform media measurement start-up VideoAmp.

Bill Stratton

Global Head of Media, Entertainment & Advertising, Snowflake

Adam Paul

Managing Director, TV, LiveRamp

Adam Paul is Managing Director of LiveRamp TV, where he oversees strategic global partnerships with the largest TV Publishers and Premium Video Platforms. Adam has over two decades of experience pioneering change in the TV ecosystem with data-driven activation, measurement, and identity for better advertising experiences. He specializes in bridging the buy-side and sell-side to accelerate demand for people-based, data-driven solutions in Advanced TV. Adam has experience working across the TV advertising ecosystem – for agencies, fortune 500 brands, and technology partners.