Open the Floodgates: How CTV Accelerates TV’s Digital Future

RampUp 2023 Session

Speakers

Ziggy Zografakis

Director, Ad Tech Partnerships, Roku

Tyler Fitch

SVP, Advanced TV & Partnerships, Tubi

Matt Clark

VP, Strategic Partnerships, FreeWheel

Travis Clinger

SVP, Activations & Addressability, LiveRamp

Ziggy Zografakis

Director, Ad Tech Partnerships, Roku

Ziggy Zografakis leads the Data, Identity and Measurement partnerships for Roku’s Ad Platform. He has helped several companies navigate successful exits and mergers in the last decade with a specific focus on developing product partnerships and strategies to drive both new business and revenue growth. Since joining Roku in 2019, Ziggy has helped the company integrate, grow and expand key product partnerships across existing and new offerings from Roku’s Ad Platform including on OneView and Roku Ad Manager.

Tyler Fitch

SVP, Advanced TV & Partnerships, Tubi

Tyler Fitch leads Ad Tech and revenue partnerships for Tubi. Tubi’s proprietary ad tech is on the forefront of Over the Top (OTT) advertising and measurement tackling the intersection of linear and digital television. Tubi’s tech first approach to advertising has helped it to grow to be one of the largest streaming services in the world. Tyler joined Tubi in 2016 as the company was pivoting as a CTV Ad Server (Adrise) to a customer facing free streaming app. Since then, Tubi has grown from 0 to over 50MM active monthly users.

Matt Clark

VP, Strategic Partnerships, FreeWheel

Matt Clark is the Vice President of Strategic Partnerships for FreeWheel, where he leads the team responsible for building and managing FreeWheel’s relationships across the data, measurement, programmatic and advertising technology ecosystem. Matt joined FreeWheel as part of FreeWheel’s acquisition of Beeswax, where he also led the Partnerships function.

Travis Clinger

SVP, Activations & Addressability, LiveRamp

As the Senior Vice President of Activations and Addressability at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.