Have your marketing dollars work harder for you.

The holiday season is a make-it-or-break-it time for almost all brands. Holiday planning is always challenging, especially as shoppers are expected to spend less. You know better than anyone that it’s essential to convert every opportunity and capture every dollar.

Stay ahead of the competition and make this your strongest holiday season yet. Watch now to learn how Microsoft’s Director of Strategy, Industry Engagement and Content, Carissa Allen, is driving business value and creating exceptional shopper experiences with customer-first data strategies.

Find out:

• How to optimize your holiday marketing campaigns and improve ROI this season
• Ways to use data to build strong audiences and guide holiday investment decisions
• Ways to reach shoppers more effectively across digital advertising channels