This webinar is best for:

• Marketers who want to boost campaign ROI while enhancing their customer experiences

The pressure to deliver personalized customer experiences has never been greater. When it comes to using customer data for campaigns, it can be tempting to rely on quick-fix identifiers to fill gaps in customer intelligence, but pressing the “easy button” may actually deter long-term success in customer engagement.

In our webinar, find out how to build a lasting data strategy that helps you get closer to consumers and respect their privacy while driving more efficient advertising, better engagement, and higher customer retention.

Watch now to learn:

• How to build data strategies that enable better omnichannel customer experiences
• Why hashed emails can weaken performance and data security
• How to best prepare for the deprecation of device IDs and cookies