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Seize the Data; Boots Story of First-Party Evolution

Seize the Data: MAD//Fest 2023

We’re in the middle of a data collaboration revolution, and very few brands have embraced and pioneered that journey more than Boots. From customer centricity to mass-personalisation to launching a retail media network, their crusade to enable data-driven marketing is acting as a blueprint for others.

In this rapid session, Boots Omni-Channel Director Ollie Shayer talks to LiveRamp UK MD Hugh Stevens on the steps Boots took to get where they are today, and advice for others starting the quest today.

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Seize the Data; Boots Story of First-Party Evolution

Seize the Data: MAD//Fest 2023

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We’re in the middle of a data collaboration revolution, and very few brands have embraced and pioneered that journey more than Boots. From customer centricity to mass-personalisation to launching a retail media network, their crusade to enable data-driven marketing is acting as a blueprint for others.

In this rapid session, Boots Omni-Channel Director Ollie Shayer talks to LiveRamp UK MD Hugh Stevens on the steps Boots took to get where they are today, and advice for others starting the quest today.

‍

Speakers

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?