Retail Media: The Hype, the Facts and the Reality. IAB Upfronts
Watch LiveRamp's head of CPG, Oli Klander, discuss Retail Media journey with Co-op's Dean Harris and SMG's Helen Johnson.
LiveRamp with Co-op and SMG at IAB Retail Media Upfronts 2023
The term ‘retail media’ is seemingly everywhere at the moment, hailed as the answer to brand and retailers dreams. But what is the reality of the situation? What needs to be considered when building a retail media network (RMN)? What needs to be considered when using an RMN? And can brands and retailers centre c-suite expectations about what it brings to business for success? Hear from those who are navigating the Retail Media journey; the opportunities, the strategies that deliver, and some of the new pitfalls to avoid in the new world of omni-channel path to purchase.
LiveRamp with Co-op and SMG at IAB Retail Media Upfronts 2023
The term ‘retail media’ is seemingly everywhere at the moment, hailed as the answer to brand and retailers dreams. But what is the reality of the situation? What needs to be considered when building a retail media network (RMN)? What needs to be considered when using an RMN? And can brands and retailers centre c-suite expectations about what it brings to business for success? Hear from those who are navigating the Retail Media journey; the opportunities, the strategies that deliver, and some of the new pitfalls to avoid in the new world of omni-channel path to purchase.