From Scroll to Sale: How TikTok & LiveRamp Closed the Loop for Coca-Cola
What happens when a global brand, a leading social platform, and a data collaboration powerhouse join forces to connect media exposure with in-store purchases?
In this session, we'll reveal how Coca‑Cola partnered with TikTok and LiveRamp to bridge the gap between online engagement and offline impact.
Focusing on Coca‑Cola's "Uplifting Breaks" campaign for Coke Zero Sugar, the collaboration used LiveRamp's Sales Lift solution to measure the real-world effectiveness of TikTok media. Through identity resolution and closed-loop attribution, Coca‑Cola was able to quantify the sales impact of digital campaigns with unprecedented precision.
The results speak for themselves and will be unveiled. Join us to learn how LiveRamp and TikTok created a blueprint for modern campaign measurement and what it means for the future of data-driven marketing in the consumer packaged goods (CPG) space.
In this session, we'll reveal how Coca‑Cola partnered with TikTok and LiveRamp to bridge the gap between online engagement and offline impact.
Focusing on Coca‑Cola's "Uplifting Breaks" campaign for Coke Zero Sugar, the collaboration used LiveRamp's Sales Lift solution to measure the real-world effectiveness of TikTok media. Through identity resolution and closed-loop attribution, Coca‑Cola was able to quantify the sales impact of digital campaigns with unprecedented precision.
The results speak for themselves and will be unveiled. Join us to learn how LiveRamp and TikTok created a blueprint for modern campaign measurement and what it means for the future of data-driven marketing in the consumer packaged goods (CPG) space.