There is an unparalleled energy in Live Sports TV that ignites deep emotions within viewers; the passion and intensity tied to the performance of our favourite athletes or teams create a connection unlike any other.

But how do advertisers tap into the powerful opportunity that unites millions of fans in real time? How do they cut across demographics and capture attention through emotionally charged, shared experiences? And how do they ensure that the experiences being delivered are not just contextual but also personalised to the viewer and the moment?

Watch Luke Fenney and Joe Connors as they explore how DAZN is reshaping the sports viewing landscape, attracting new audiences and how, with LiveRamp data collaboration, it is revolutionising the world of advertising within Live Sports streaming.