Jaguar Land Rover's Ben Cheadle on how they achieved 12:1 ROAS with LiveRamp
Head of Customer Marketing & Analytics, Ben Cheadle, speaks with LiveRamp's Jon Cagle
LiveRamp UK's Auto lead, Jon Cagle, speaks with Jaguar LandRover's Head of Customer Marketing & Analytics, Ben Cheadle on the importance of finding in-market auto buyers, the predictive and prescriptive models, and how JLR achieved a 12:1 ROAS in the UK with audiences targeted with LiveRamp
LiveRamp UK's Auto lead, Jon Cagle, speaks with Jaguar LandRover's Head of Customer Marketing & Analytics, Ben Cheadle on the importance of finding in-market auto buyers, the predictive and prescriptive models, and how JLR achieved a 12:1 ROAS in the UK with audiences targeted with LiveRamp
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