Back to resources

CPGs, CMOs and getting to the complete market view with IRi

'Not quite 90 Seconds' with Oliver Klander. In this episode, Oli talks to Carl Carter, VP & Group Lead, Global Media at IRi

CPGs, CMOs and getting to the complete market view

We're talking to CPG data experts IRi about what steps CMOs can take to use online and offline data to get a complete market view. Oli and Carl discuss:

1) the convergence between physical trade marketing and digital brand marketing
2) the synergistic relationship between metrics such as price sensitivity, product availability and local media
3) how data collaboration allows CPGs to play an integral part in Retail Media Networks

‍

‍

Back to resources
Video

CPGs, CMOs and getting to the complete market view with IRi

'Not quite 90 Seconds' with Oliver Klander. In this episode, Oli talks to Carl Carter, VP & Group Lead, Global Media at IRi

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

CPGs, CMOs and getting to the complete market view

We're talking to CPG data experts IRi about what steps CMOs can take to use online and offline data to get a complete market view. Oli and Carl discuss:

1) the convergence between physical trade marketing and digital brand marketing
2) the synergistic relationship between metrics such as price sensitivity, product availability and local media
3) how data collaboration allows CPGs to play an integral part in Retail Media Networks

‍

Speakers

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?