How Colgate is Building an Audience-Led Approach with Data Partnerships
In our series 'Not Quite 90 Seconds with LiveRamp', Oliver Klander talks to Allan McLuckie about the challenges of a CPG brand harnessing a data strategy, and how their new approach is revolutionising how audiences are engaged.
In our series 'Not Quite 90 Seconds with LiveRamp', Oliver Klander talks to Allan McLuckie about the challenges of a CPG brand harnessing a data strategy, and how their new approach is revolutionising how audiences are engaged.
Speakers
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Exceptional marketing runs on secure data collaboration
LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?