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Choosing a Data Clean Room Partner with ABInBev

'Not quite 90 Seconds' with Oliver Klander

In this episode, Oli talks to Laura Diamond, Data, Digital Marketing & Analytics Director, Europe at Anheuser-Busch InBev, to highlight the key considerations when choosing the perfect Data Clean Room partner.

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In this video, Oli and Laura discuss:
1) The key criteria selections that CPG brands are likely to use when selecting a data clean room
2) The importance of neutrality
3) What exciting conversations can be had when bringing data sets together
4) The impact on cross-functional working across teams
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If you would like to discover how to move your data strategy to actionable intelligence, get in touch info@liveramp.co.uk.

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Choosing a Data Clean Room Partner with ABInBev

'Not quite 90 Seconds' with Oliver Klander

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In this episode, Oli talks to Laura Diamond, Data, Digital Marketing & Analytics Director, Europe at Anheuser-Busch InBev, to highlight the key considerations when choosing the perfect Data Clean Room partner.

‍

Speakers

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?