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Boots on its Pioneering Journey Into Retail Media

Watch Peter Markey, CMO of Boots, and Warren Jenson, President of LiveRamp discuss the evolution of retail media, the importance of first-party data, what the future holds for retailers, and lessons learned from Boots’ own pioneering journey. If you have questions or are curious about LiveRamp’s retail media solutions, reach out to info@liveramp.co.uk.

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Boots on its Pioneering Journey Into Retail Media

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Watch Peter Markey, CMO of Boots, and Warren Jenson, President of LiveRamp discuss the evolution of retail media, the importance of first-party data, what the future holds for retailers, and lessons learned from Boots’ own pioneering journey. If you have questions or are curious about LiveRamp’s retail media solutions, reach out to info@liveramp.co.uk.

Speakers

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?