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Overcoming data challenges with Costa Coffee

'Not quite 90 Seconds' with Oliver Klander

In this episode, Oli talks to James Damaa, Global Strategic Data Capability Lead at Costa Coffee posing 4 key questions about data.

‍
In this video, Oli and James discuss;
1) The challenges data engineering teams face when compiling data for marketing teams
2) Privacy challenges
3) Benefits Costa has experienced from clean room when utilising data
4) Overcoming hurdles; what works and what doesn't

If you would like to discover how to move your data strategy to actionable intelligence, get in touch info@liveramp.co.uk.

‍

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Overcoming data challenges with Costa Coffee

'Not quite 90 Seconds' with Oliver Klander

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In this episode, Oli talks to James Damaa, Global Strategic Data Capability Lead at Costa Coffee posing 4 key questions about data.

‍
In this video, Oli and James discuss;
1) The challenges data engineering teams face when compiling data for marketing teams
2) Privacy challenges
3) Benefits Costa has experienced from clean room when utilising data
4) Overcoming hurdles; what works and what doesn't

If you would like to discover how to move your data strategy to actionable intelligence, get in touch info@liveramp.co.uk.

‍

Speakers

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?