Managing a Post-IDFA World

November 18, 2020

Saying the Quiet Part Out Loud

Managing a Post-IDFA World

In This Episode

With iOS 14’s new privacy regulations on the horizon, advertisers and publishers are preparing for what they believe the immediate impacts will be. Hear Nola Solomon, VP, AdSmart Programmatic, Advanced Advertising Products, and Strategy at NBCU; Prashant Upase, Head of Product for Growth and AdTech at Uber; and Liane Nadeau, Head of Precision Media at Digitas, discuss the future of mobile IDs and the consumer experience with moderator Travis Clinger, LiveRamp’s SVP of Addressability and Ecosystem.

About the Host, Daniella Harkins

Daniella Harkins is General Manager of Strategic Media Alliances at LiveRamp where she focuses on deepening relationships with strategic partners, agencies, media companies, and brands. In her role, Daniella works with executives across the adtech ecosystem to galvanize growth by leveraging connected data and identity. She built her career working with clients at the intersection of data, technology, and creative.

Prior to joining LiveRamp, Daniella was VP, Strategic Solutions at Verve, where she built programmatic and data partnerships to power mobile solutions for Verve’s clients. Daniella also held multiple executive roles at Acxiom.

Her passion and curiosity about how to improve marketing efficiency while enhancing the consumer experience has been the core driver in her career. Daniella holds a BA in French from Temple University and an MBA from St John’s University Rome.