LiveRamp Podcast

Episode 12, March 17, 2021

Saying the Quiet Part Out Loud

Building Customer Intelligence through Data Collaboration

In This Episode

Investing in the ability to know your customers better is an opportunity you can’t afford to miss. Increasingly, this responsibility falls to Chief Data Officers who are now charged with turning data into a competitive advantage for their business all while protecting it. Laura McElhinney, CDO of Horizon Media, is our guest in this episode of Saying the Quiet Part Out Loud. She shares how she’s advising clients to take control of their data strategy, safely and securely collaborate with others, better understand and empathize with their customers, and establish a clear value exchange in order to prosper now and in the future.

Episode speakers

Laura McElhinney
Horizon Media

About the Host, Daniella Harkins

Daniella Harkins is General Manager of Strategic Media Alliances at LiveRamp where she focuses on deepening relationships with strategic partners, agencies, media companies, and brands. In her role, Daniella works with executives across the adtech ecosystem to galvanize growth by leveraging connected data and identity. She built her career working with clients at the intersection of data, technology, and creative.

Prior to joining LiveRamp, Daniella was VP, Strategic Solutions at Verve, where she built programmatic and data partnerships to power mobile solutions for Verve’s clients. Daniella also held multiple executive roles at Acxiom.

Her passion and curiosity about how to improve marketing efficiency while enhancing the consumer experience has been the core driver in her career. Daniella holds a BA in French from Temple University and an MBA from St John’s University Rome.