How Blackbaud Mastered Identity for Sharper Targeting, Prediction, and Insights
ON DEMAND NOW
Discover lessons and takeaways from Blackbaud’s identity journey.
Are disconnected data and evolving privacy regulations making it harder to accurately identify and reach your audiences? A strong identity foundation brings clarity – helping you recognize every interaction, personalize at scale, and predict behavior with confidence to unlock lifetime value.
In this on-demand webinar, fundraising and education management leader Blackbaud reveals how they built a clean, consent-based identity foundation with LiveRamp to unify customer profiles, improve predictive modeling, and fuel AI-powered innovation. Discover how to:
- Strengthen your identity foundation to raise match rates (and how Blackbaud increased theirs by up to 120%)
- Enhance predictive modeling with richer context to target better and improve outcomes
- Lay the groundwork for AI innovation today and tomorrow
Discover lessons and takeaways from Blackbaud’s identity journey.
Are disconnected data and evolving privacy regulations making it harder to accurately identify and reach your audiences? A strong identity foundation brings clarity – helping you recognize every interaction, personalize at scale, and predict behavior with confidence to unlock lifetime value.
In this on-demand webinar, fundraising and education management leader Blackbaud reveals how they built a clean, consent-based identity foundation with LiveRamp to unify customer profiles, improve predictive modeling, and fuel AI-powered innovation. Discover how to:
- Strengthen your identity foundation to raise match rates (and how Blackbaud increased theirs by up to 120%)
- Enhance predictive modeling with richer context to target better and improve outcomes
- Lay the groundwork for AI innovation today and tomorrow
