TV is rapidly changing and advertisers must adapt by accelerating their transition to streaming TV in order to effectively reach and amplify awareness across all screens. The ZypTV demand-side platform was purpose-built to address the unique requirements and complexities of programmatic streaming TV advertising. With an emphasis on premium OTT content and applications, ZypTV helps media companies connect advertisers with their local audiences efficiently and measurably to complement their local and national media marketing. The integration with IdentityLink gives us the ability to offer cross device and OTT platform reach and frequency management, critical for efficient streaming TV campaign success.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.