Our partnership with

Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.

Resources

News

Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp

News

Tru Optik and LiveRamp™ Partner to Make First-Party Data Actionable Across Connected TVs