Our partnership with
Arm Treasure Data
Arm® Treasure Data™ CDP helps businesses simplify the complexity of managing customer data across millions of touchpoints. It enables marketers and customer experience professionals with a single platform for efficient collection and analysis of customer data throughout the customer lifecycle. As a result, marketers gain greater customer insights, better decisions for personalized messages, improved campaign conversion, and opportunities to increase the lifetime value of every customer.
Together, Arm® Treasure Data™ CDP and LiveRamp identity graph enable marketers to unify first-party customer data with external second- and third- party data to drive effective marketing campaigns. The data enrichment process LiveRamp enables on the Treasure Data™ platform allows marketers to identify the same buyers across multiple channels and devices to achieve greater reach and efficiency goals on a limited advertising budget.