TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. TikTok For Business is the global platform for marketing solutions designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. The LiveRamp audience integration with TikTok enables partners to better control and activate the value of their data to transform customer experiences and create personal, relevant, and consistent brand moments.

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