Skyhook is a pioneer in location technology and intelligence, operating the world’s largest independent location network, consisting of 4.5+ billion geolocated Wi-Fi hotspots and 180+ million geolocated Cell IDs. Everyday Skyhook processes tens of billions of location transactions, serving media, brands and advertising platforms with precise and accurate location data and intelligence.
Skyhook’s Personas are premium location-derived segments based on mobile device movement that reveal consumer demographics, behaviors and buyer intent. Personas are available through the LiveRamp IdentityLink Data Store. If you’d like to use custom segments in your next campaign, get in touch today.