Rokt is a marketing technology company whose core mission is to make the e-commerce transaction smarter by optimizing the checkout for each individual across products, UX and campaigns. Rokt’s product solutions include Commerce that helps brands get smarter in the transaction, Acquire that helps marketers acquire customers in the Transaction Moment and CalReply that helps brands drive timely action through their calendar. Founded in Sydney in 2012, Rokt currently operates in the US, Canada, UK, France, Germany, Australia, New Zealand, Singapore, The Netherlands and Japan. Rokt customers include eBay, Ticketmaster, Groupon, Hello Fresh, and Webjet.
Through Rokt’s partnership with LiveRamp, customers can seamlessly on-board their 1st-party data to the broader digital Rokt advertising ecosystem, enabling marketers for a variety of marketing tactics (e.g. more precise targeting, look-alike-modeling ) – resulting in a more relevant and personalized customer experience.