Our partnership with
Public Democracy, a Certified B Corp, provides LiveRamp customers access to unique values-based, psychometric data on over 100 million Americans. This proprietary dataset reflects over a decade of first-person email response data with known physical addresses, segmented by the core values that drive engagement and the type of real world actions taken on civic, service, political, advocacy, community, and entertainment opportunities.
The PD Values Action Audiences are now available in the LiveRamp IdentityLink Data Store for activation across all major DSPs. Furthermore, Public Democracy is partnering with LiveRamp to rollout new values-based behavioral models that allow empathy-driven insights from PD’s data to be applied across the population. As a pioneer in the Data For Good movement and LiveRamp’s first B Corp data partner, Public Democracy is excited to work with LiveRamp’s network of data providers and buyers interested in developing a deeper understanding of users and using data in ways that align what is right with what works best.