PreciseTarget is a data-science company and the first to machine learn over 5 billion retail transactions to map the shopping Tastes of 220 million Americans. By understanding what drives consumers to purchase a particular product – attributes like color, style, fabric, and price — PreciseTarget is able to help our partners identify the shoppers whose Tastes best align with their products and are most likely to purchase their assortment. PreciseTarget helps brands and retailers expand their customer acquisition base, improve CTR and CPC metrics, and increase lifetime value (LTV) of their customers.
The PreciseTarget and LiveRamp partnership enables brands and retailers to better match their product assortments with customers. Off-the-shelf solutions and customized data segments are easily available through the LiveRamp Data Marketplace.