Our partnership with
Measured’s Intelligence Suite is an incrementality measurement suite built for growth marketing that delivers accurate data and actionable cross channel media insights for efficient, scaled results. It’s integration with LiveRamp’s identifier allows the platform to tie together an individual across all data sources. We use Real-Time Identity Service Pixel to build a mapping of internal cookies to LiveRamp identifiers over time. This powers productized experiments to determine incremental contribution of media to KPIs, forecast results and scale campaigns and tactics.