Our partnership with

Marketo

Marketo is a leader in marketing automation and account-based marketing. Marketo’s platform enables the execution and management of email, mobile, social, and digital marketing activities among others. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.

Through Marketo and LiveRamp’s partnership, Marketo leverages LiveRamp’s identity assets within its platform to empower marketers to distribute targeted segments across the adtech ecosystem for a truly omnichannel marketing solution. This allows marketers to reach email subscribers across digital and social channels with cohesive and complementary messaging – upleveling customer engagement and enhancing their customer journey.

Region Served

US

Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/

Resources

News

Delivering Better Customer Experiences

News

Press Release: LiveRamp collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo LaunchPoint Page: Identity Resolution Service & Data Onboarding