Marketo is a leader in marketing automation and account-based marketing. Marketo’s platform enables the execution and management of email, mobile, social, and digital marketing activities among others. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.
Through Marketo and LiveRamp’s partnership, Marketo leverages LiveRamp’s identity assets within its platform to empower marketers to distribute targeted segments across the adtech ecosystem for a truly omnichannel marketing solution. This allows marketers to reach email subscribers across digital and social channels with cohesive and complementary messaging – upleveling customer engagement and enhancing their customer journey.