LOCALLY’s precise location-based audiences help marketers improve brand awareness, reveal audience insights and behavioral patterns, and drive deep consumer connections based on real-time human movement. As a global leader in location intelligence, LOCALLY offers over 80 audience segments derived from collecting billions of data signals via mobile SDK’s, geofencing, Bluetooth beacons, WiFi access points, and other online and offline sources. Their process captures accurate location resolution, demographics, time, human movement, engagement metrics, app usage, and various behavioral signals to ensure accurate, quality and privacy-compliant audiences. They use proprietary data science to cleanse, verify and resolve that into high quality location based behavioral segments.
LOCALLY’s integration with the LiveRamp IdentityLink™ Data Store allows marketers to connect the physical and digital worlds and deliver hyper-personalized messages that benefit both businesses and customers throughout the entire customer journey.