Our partnership with
Kiip is the leading ad tech and data platform powering mobile advertising that people like. To date, Kiip has worked with more than 500 brands, including Coca-Cola, Kellogg’s, Procter & Gamble, Johnson & Johnson, and McDonald’s, and is integrated into more than 10,000 mobile apps. Kiip Action Audiences are currently available in the LiveRamp Data Store for activation across all major DSPs. Kiip’s unique datasets are powered by first-party deterministic SDK mobile data, signal-based mobile audiences, app usage, location, campaign engagement, and survey responses tied to device IDs that enable brands to reach people who care and want to buy from you. Additionally, Kiip can generate more granular custom segments through the same methodology or by layering third-party data where needed.