IRI®, is the global leader in innovative solutions and services for consumer, retail, media, and over-the-counter healthcare companies, focused on helping its clients achieve outsized growth through the delivery of superior solutions for market measurement, strategic analytics, consumer and shopper marketing, and media. IRI’s Personalization Suite offers a game-changing portfolio of capabilities, enabling brands, agencies, ad tech, and publishers to personalize their marketing and promotions, as well as definitively measure and optimize the effectiveness of their advertising spend — dramatically increasing return on ad spend (ROAS) and addressing an important unmet need of advertisers, industry participants, and agencies today. IRI and LiveRamp work together to provide a more complete picture of consumers’ online and offline interactions to determine whether an increase in sales was due to a specific campaign, if the campaign worked better in certain channels, and which segments should be targeted based on their purchase or visitation patterns. This information feeds IRI ProScores® which indicates consumers’ level of propensity to purchase certain products, and IRI Lift™ which links media exposure to sales in real time.
Power Campaign Performance with In-Flight Optimization
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