Our partnership with


IRI®, is the global leader in innovative solutions and services for consumer, retail, media and over-the-counter healthcare companies, focused on helping our clients achieve outsized growth through the delivery of superior solutions for market measurement, strategic analytics, consumer and shopper marketing, and media. IRI’s Personalization Suite, offers a game-changing portfolio of capabilities enabling brands, agencies, ad tech and publishers to personalize their marketing and promotions, as well as definitively measure and optimize the effectiveness of their advertising spend — dramatically increasing return on ad spend (ROAS) and addressing an important unmet need of advertisers, industry participants and agencies today. The portfolio of applications contained in the IRI Personalization Suite is fueled by the broadest and deepest multichannel retailer data assets at scale. This includes anonymized data from more than 350 million national shopper loyalty cards from multiple leading retailers across grocery, drug, club, and convenience channels, along with IRI’s vast data assets. IRI’s proprietary assets include point-of-sale (POS), panel, credit card and mobile location data assets and real-time analytics, delivered through IRI’s industry-leading Liquid Data® technology platform. This powerful combination of assets and capabilities — not available through any other solution provider — will provide an unprecedented ability to help companies target, measure and improve advertising effectiveness with greater accuracy and precision, enhance shopper engagement and loyalty, and meaningfully increase sales and market share. In turn, consumers will benefit from better shopping experiences with more relevant marketing communications. Included in the suite are the next generation of IRI’s leading-edge IRI Audiences and IRI Lift™ solutions. The integrated suite utilizes a variety of assets from both IRI and its partners to give marketers unmatched precision in planning, targeting, activating, measuring and optimizing their spend.

iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Data Provider


Region Served


Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.


Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/