Our partnership with
district m’s exchange – DMX– is an omnichannel programmatic marketplace built for the modern day needs of our marketing and publishing partners. We are committed to developing products for a secure and sustainable ad-supported open web.
LiveRamp Authenticated Identity Infrastructure, coupled with district m’s omnichannel exchange media & identity service, form an activation layer for people-based campaigns at scale. Target audiences and measure campaigns on LiveRamp’s identifier through the open web or a PMP using district m’s flexible exchange deals, which allow marketers to achieve the scale of open market with a deal ID. District m’s unique approach to log data allows for real-time optimization and points to new approaches to frequency capping and conversions.