Data Plus Math is a media measurement company that helps connect advertising exposures to real-world outcomes. Powered by millions of households of cross-screen viewing data, the company’s TV and Video attribution platform is used by cable operators, national programming networks, agencies and marketers to measure which components of their advertising campaigns are driving results. Data Plus Math’s investors include Comcast Ventures and Greycroft Partners and is headquartered in Boston, Massachusetts.The LiveRamp-Data+Math partnership enables Data+Math with the ability to use LiveRamp IdentityLinkForMeasurement™ to onboard people-based audiences to their TV Attribution platform for Measurement and Attribution capabilities.
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