Custora is the leading customer intelligence platform for retail marketers. The platform aggregates first-party customer data from across systems, creates unified customer profiles, and generates dozens of machine learning-driven insights on the individual level – including customer lifetime value, churn propensity, product affinities, discount sensitivity, and more.
Through Custora’s partnership with LiveRamp, audiences powered by these first-party insights are seamlessly available in LiveRamp via direct integration, enabling retail marketers to distribute and leverage them across LiveRamp’s network of DSPs and DMPs to boost the return on display and media advertising campaigns. Key use cases include high-value lookalike prospecting, personalization throughout the customer lifecycle, and enhanced targeting for product- and event-specific campaigns.
Case Study: Kenneth Cole Optimizes their Display Advertising to Deliver 2.6x ROI