Conversion Logic was founded to build more innovative measurement and attribution solutions, benefiting from learnings collected with the notable first-generation platforms. Our focus and priority are: deliver timely insights; to provide more accurate and transparent data science; to develop functional, usable interfaces focused on actionability rather than information; and to streamline onboarding and steady-state delivery.
Conversion Logic offers multi-touch attribution models to provide timely updates for digital media performance based on actual observations of individuals, while it offers marketing mix models to provide updated readings on baseline demand and impact of offline media using more external factors. Conversion Logic’s Unified Approach is a continuous two-way communication between these models that ensures coherent and consistent insights and recommendations.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.